Future Vibes

Sir New York is a High End Streetwear brand for all genders.

Auston George Bjorkman, the Fashion Designer and Creative Director behind the beloved cult brand Sir New York is the first trans man to show in NYC for NYFW. 

SIR started in 2010, in a time when bow ties and heritage were trending. Complex Magazine coined SIR as the start of "athletic street goth". Bjorkman is seen as being at the forefront of what became the athlesiure movement by combining athletic fabrics with original silhouettes and custom printed textiles in high end fashion meets streetwear designs.

SIR has been sold in  London, Tokyo, Toronto, Berlin, Las Vegas, Miami, San Francisco, Los Angeles, New York and more.

SIR has been featured in Vogue Italia, Teen Vogue, Flaunt, Fashionisto, GQ, Nylon, NYTimes, NYPost, Fashion Snoops, Black Book, Complex Magazine, HypeBeast, Slamxhype, Huffington Post, MSNBC, and more.

Seen on Artist from Wiz Kalifah, Skrillex, A$AP Mob, French Montana, Shawn Ross, Detox from RuPauls drag race and more. 

SIR has been shown at the Museum of FIT, Brooklyn Museum and at the Massachusetts Museum of Fine Arts.

Auston studied Menswear at FIT, started SIR shortly thereafter and has mentored intern design students from Fashion Institute of Technology, Parsons School of Design, Pratt Institute, Savannah College of Art and Design, and more.

Made in NYC since 2010                                 

email: info@sirnewyork.com