Sir New York stands as a premium streetwear label for all genders. The brainchild of

Auston George Bjorkman, the visionary Fashion Designer and Creative Director, the cherished cult brand hold the distinction of being the inaugural brand of the first trans designer to grace the New York Fashion Week stages. 

Emerging on the scene in 2010, during an ear of bow ties and heritage aesthetics, SIR New York's inception was coined as "athletic street goth" a term bestowed by Complex Magazine. Bjorkman was labeled  a "Young Turk", one of three new designers to watch by The New York Post. His ingenuity propelled him to the forefront of what became the athleisure movement by fusing performance fabrics, distinctive silhouettes, original custom printed textiles to forge a harmonious blend of high end fashion and streetwear.

SIR's global footprint spans across major cities including London, Tokyo, Toronto, Berlin, Las Vegas, Miami, San Francisco, Los Angeles, and of course New York.

The brand earned coveted features in esteemed publications such as Vogue Italia, Teen Vogue, Flaunt, Fashionisto, GQ, Nylon, NYTimes, NYPost, Fashion Snoops, Black Book, Complex Magazine, HypeBeast, Slamxhype, Huffington Post, MSNBC, FIT's Hue Magazine among others.

The influential roster of individuals sporting SIR New York ranges from artist like Wiz Kalifah, Skrillex, A$AP Mob, French Montana, and Rihanna, Dominique Jackson, to personalities like Shawn Ross and Detox from RuPauls Drag Race. 

The brand's profound impact extends to prestigious institutions with showcases at the Museum at FIT, the Brooklyn Museum, and the Massachusetts Museum of Fine Art.

Auston's journey started by making leather and latex goods at Mr. S Leather in SF, formal education in Menswear at the Fashion Institute of Technology, and an internship with Thom Browne, with the genesis of Sir New York closely following. His commitment to nurturing emerging design talent is evident through mentorships provided to intern design students from Fashion Institute of Technology, Parsons School of Design, Pratt Institute, Savannah College of Art and Design, and more. 

For over a decade Sir New York proudly carried the "made in NYC" banner since its establishment in 2010, leaving an indelible mark on the landscape of fashion that transcends boundaries and celebrates creativity without bounds.